Dive Brief:
- Mondelēz International is buying Clif Bar & Company for $2.9 billion with the potential for additional payments, the company said in a statement.
- The acquisition of the bar maker includes the Clif, Luna and Clif Kid brands and will expand Mondelēz’s global snack bar business to more than $1 billion. The transaction is expected to close in the third quarter.
- The purchase by the CPG giant further expands its reach into fast-growing snacking categories while giving it a major presence in the high-growth bar business.
Dive Insight:
This is a developing and will be updated shortly.