Leftovers: Salt & Straw adds veggies to ice cream; Snickers seasoning sprinkles on sweetness

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes. 

Salt & Straw makes vegetables dessert

At mealtime, vegetables are not always considered center-of-the-plate dishes. But quirky ice cream maker Salt & Straw is giving vegetables a new degree of attention, putting them at the center of the dessert plate.

To close out the summer, Salt & Straw is selling five vegetable flavors at its West Coast and Florida scoop shops and on its website. One is Carrot Cake Batter with Pralined Hazelnuts — which is a decadent ice cream version of the classic dessert — but some others sound like they should be part of the main meal.

The less conventional sweet takes on veggies include Spinach Cake with Chocolate Tahini Fudge — the company says it is inspired by a Turkish dessert in which the leafy vegetable is baked into a chocolate-frosted dessert; Green Fennel & Maple — which steeps the bulbous vegetable in maple syrup; Charred Corn Curd, Cotija & Tajin — which blends traditionally prepared Mexican street corn in a mayo ice cream with cheese and spice; and Red Chili Curry & Makrut Lime Crispy Rice — which roasts chili, lemongrass, ginger and spices with some lime mixed into a coconut cream with crispy rice on top.

This isn’t the first time that vegetables have played a major role in ice cream. Peekaboo, a Miami-based startup, first launched ice cream flavors with “hidden vegetables” in 2019. The company creates ice cream with more traditional flavors — vanilla, strawberry, chocolate or mint chip, for example — and mixes in not-so-detectable veggies including zucchini, carrots and cauliflower. The upshot: The consumer doesn’t know they’re eating vegetables.

With Salt & Straw’s new flavors, there is no way to escape that they’re made from vegetables. And honestly, that might be a good thing. According to statistics from the Centers for Disease Control and Prevention, just one in 10 adult consumers in the U.S. eats the recommended amount of vegetables each day. Making veggie dishes more intriguing and stoking the curiosity factor could make consumers take more interest.

And if any ice cream company can make vegetable ice cream that people will want, it’s Salt & Straw. The quirky Oregon-based company has launched picnic-themed flavors — including Cinnamon and Honey Fried Chicken and Deviled Egg Custard with Smoked Black Tea — and scoopable Thanksgiving feasts, complete with a Caramelized Turkey & Cranberry Sauce flavor.

 Megan Poinski


Snickers Shakers, Mars, B&G Foods

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Courtesy of B&G Foods


Snickers seasoning sure to satisfy

B&G Foods has a sweet tooth for candy.

Last August, the New Jersey food maker introduced Twix Shakers Seasoning Blend. Now, it’s satisfying its hunger with a similar offering through Snickers that reportedly captures the chocolatey, caramel and peanut flavor of the beloved classic bar in a powdered form.

The new Snickers-inspired seasoning is hitting shelves nationwide this month, the company said. The blend can be sprinkled onto foods and drinks, including ice cream, cookies, milkshakes and yogurt to enhance the flavor profile.

The Snickers brand, which like Twix is owned by Mars Wrigley, is one of the most widely consumed candies. Snickers was the 4th most popular candy in the U.S. in 2020 with sales totaling $381 million, according to Zippia data.

B&G, whose brands include Green Giant, Ortega and Crisco, is no stranger to taking a popular product from another company and turning it into a powdered form. In addition to its work with Mars Wrigley, B&G has partnered with cereal maker General Mills on Cinnadust, a shaker bottle with the ingredients that can give anything the taste of Cinnamon Toast Crunch.

Once an afterthought for many multibillion-dollar food and beverage manufacturers, brand licensing deals like the ones B&G is making are rapidly evolving into a lucrative source of revenue for CPGs. They help grow a company’s sales, build equity and maintain or expand a product’s relevancy in an industry beset by mounting competition and changing consumer tastes.

 Christopher Doering


Fair Earth Farms

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Courtesy of Fresh Prep, LLC


Fair Earth Farms sets salad on a sustainable path

Packaged salads and greens may be healthy, but they are often entombed in hard plastic containers or bags to keep them fresh. But a new line of salads offers a unique packaging approach designed to cut down on plastic waste.