Kellogg to Split into Three Companies, Focus on Snacks: Reuters

Apple Pop Tarts for the Toaster to Be Baked Isolated

Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio, which includes brands like Pop-Tarts, Rice Krispies Treats, and Eggo waffles, will comprise the main business, while the North America cereal unit (Frosted Flakes, Froot Loops, etc.) and the plant-based business (MorningStar Farms) will be spun off. The company is also considering a sale of the plant-based business.

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