FDA to Study “Healthy” Label for Packaged Foods

The FDA is proposing to study a “Healthy” label for packaged foods, according to a Federal Register filing. The goal is to “improve dietary patterns in the United States to help reduce the burden of diet-related chronic diseases and advance health equity.”

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Use of the symbol would be voluntary and would be available for food products that meet the FDA’s definition of “healthy.”

The agency plans to conduct two studies: a survey to assess clarity, relevance, and appeal of a set of symbols, and an experimental study of the effectiveness of the draft “healthy” symbols.

This study comes at a time when consumers are struggling to identify healthy foods. A recent survey from Attest found that consumers were unable to pick the healthiest option from a selection of six snack bars.